Become the Obvious Choice
Before the First Sales Call
When prospects evaluate a B2B purchase, they research you across Google, LinkedIn, podcasts, YouTube, and now AI search engines. You don't get to choose where they look. You only get to choose whether you show up. We engineer the kind of online presence that makes you the name they trust before they ever click "contact."
You have the credibility.
You're missing the visibility.
Your work speaks for itself. The issue is that prospects can't hear it.
Most B2B brands rely on referrals, conferences, and outbound. That works, until it doesn't. When your best prospects are doing their own research at 9pm on a Tuesday, your network isn't in the room. What they find, or don't find, decides whether you make the shortlist.
The symptoms most B2B brands recognize:
- A great prospect Googles you and finds almost nothing past your homepage.
- Competitors with weaker offerings keep getting cited and recommended online while you don't.
- Sales cycles drag on because every conversation starts at zero trust.
- Your pipeline lives or dies by referrals and outbound, with no inbound safety net.
- Buyers ask ChatGPT, Claude, or Gemini for recommendations in your space, and your name doesn't come up.
- Paid ads convert below industry benchmarks because there's no authority backing them up.
Four engines. One growth system.
Each engine builds visibility and authority through a different mechanism. Run independently, they each move the needle. Run together, they compound.
Direct Reach
Targeted LinkedIn outreach that opens conversations with your ideal buyers within the first two weeks. Two parallel tracks: reactivating your warm network and acquiring new high-fit prospects.
- Personalized multi-step sequences (not blasts) sent to qualified targets daily
- Precise targeting by title, industry, company size, and buying signals
- Warm-network reactivation that surfaces opportunities already in your CRM
- Automation handles the volume. Humans handle every actual reply.
Authority Building
Long-form onsite content plus monthly authority campaigns that distribute your voice across 300+ external platforms. The most-cited brands win. We make sure that's you.
- 10 to 20 long-form articles per month, optimized for both Google and AI answer engines
- 5 Social media posts per week on Facebook, Instagram,X, TickTok and Youtube
- Monthly authority campaigns repurposed into 8 formats (news, podcast, video, infographic, more)
- Distribution to 300+ third-party sites including Google News, YouTube, Spotify, major news affiliates
- Content remains indexed and continues generating value for years after publication
Search Visibility
Own the search terms your buyers use, on Google and on AI search engines. Pay-per-result SEO means you pay nothing until rankings actually land. AEO and GEO ensure you show up when buyers ask ChatGPT, Claude, or Gemini.
- Pay-per-result SEO: small setup fee, then payment only when keywords actually rank
- AEO and GEO optimization so your content gets cited by AI search engines
- Targeting of high-intent commercial keywords your buyers actively search
- Compounding asset: rankings keep working even after the active campaign ends
The Accelerator: Autocomplete Takeover
While the other engines compound, this one delivers high-intent visitors within 30 days. Your business appears in the Google and Bing autocomplete suggestions for your dream search terms, exclusively. Competitors can't buy in.
- Your name appears as a suggested search the moment someone types your category
- Exclusive terms: once locked, competitors literally cannot purchase them
- Pay only for real website visits. Typically 50%+ cheaper than equivalent Google Ads
- Price capped: more clicks never cost more. No setup fee.
We build assets, not rented visibility. The work keeps producing long after the engagement ends.
The LeRiche Marketing Approach
How we get from where you are to market authority
A sequenced 12-month build. Some engines start immediately. Others layer in once the foundation is ready to support them.
12-month strategic plan built specifically for your business. Website optimization. Tracking infrastructure. LinkedIn profile setup. First authority campaign produced and queued. SEO infrastructure prepped. Nothing goes live until everything is aligned.
LinkedIn outreach goes live and starts producing conversations immediately. Onsite content publishing begins. First authority campaigns distribute across 300+ platforms. SEO foundation builds in the background while the direct outreach generates near-term pipeline.
Autocomplete campaign launches once authority foundation is established, driving high-intent visitors within 30 days. Authority signals compound. First keywords approach page one. Retargeting and conversion infrastructure layered on.
Rankings start landing. Inbound search traffic begins flowing. AI search engines start citing your content. Authority library is now substantial enough to support more aggressive distribution. Conversion infrastructure (chatbots, nurture, retargeting) tuned and optimized.
All four engines firing. Leads arrive from every direction: direct outreach, organic search, AI recommendations, authority signals, retargeting. Pipeline becomes predictable. The system is now a compounding business asset that produces with or without continued spending.
What this looks like when it actually runs
Three businesses, three different applications of the same system, three meaningfully different commercial outcomes.
A medical device brand with minimal organic presence used authority content and multi-platform distribution to dominate their category. Monthly sales scaled from $48K to $735K, a roughly $8.3M annual increase, with zero ad spend driving the growth.
An AI sales and ecommerce technology platform used the Autocomplete engine to capture high-intent buyers searching their category. 558 monthly clicks at top-5 positions. Equivalent traffic via Google Ads would cost over $12,800/month at competitive CPCs of $39 for "AI sales agent" and similar terms.
A fitness equipment business with no organic traffic used competitor-comparison content to capture high-intent buyers actively choosing between vendors. 304 documented buyers taken directly from competitor consideration. Over $100K in monthly organic sales, with zero ad dependency.
Renting visibility vs. building assets
Most B2B marketing investments stop producing the day you stop paying. What we build is fundamentally different.
Renting Visibility
- Paid ads that stop the moment the budget stops
- Retainer-based agencies billing for activity, not outcomes
- No compounding value: every month resets to zero
- Visibility evaporates the day you exit the engagement
- CPCs that rise as competitors enter the auction
- No authority signal to support AI search recommendations
Building Assets
- Content remains indexed and producing for years
- Media placements stay published across 300+ platforms permanently
- Search rankings keep driving inbound leads after work stops
- Authority signals compound, making future campaigns convert better
- Exclusive autocomplete terms locked for you, not auctioned
- Strong organic and AI presence even after the contract ends
Two ways to work together
The right model depends on your stage, your pipeline, and your appetite for partnership. Both are built on the same outcome standard.
The questions B2B brands always ask first
If yours isn't answered here, raise it on the call. The questions you ask early are the ones that shape the plan.
Doesn't B2B search and content matter less since decision-makers don't really Google things?
That's the most common objection in B2B, and it's partially right. Yes, decision-makers don't behave the same way as consumers. That's exactly why Engine One (Direct Reach via LinkedIn) starts on day one. We get directly in front of the people making the call.
But here's the part most B2B leaders miss: while the decision-maker may not actively search, their team does. The analyst building the shortlist Googles you. The procurement person validates you. The CEO asks ChatGPT for recommendations in your category. The team reading your competitor's case studies on YouTube is forming opinions you'll never see. Direct outreach catches the people you can find. Authority catches everyone you can't.
How long until I see meaningful results?
LinkedIn outreach typically produces conversations within the first two weeks. Authority signals start showing within the first quarter. Search rankings generally arrive between months 6 and 9, depending on competitiveness. Autocomplete traffic begins inside 30 days once activated. The full system is producing across all four engines somewhere between months 8 and 12.
The point isn't speed. It's that the system compounds. Year two of the work is significantly more productive than year one, because the assets you built keep working.
What happens to the work if I cancel?
In the Standard Engagement, you own everything from day one. Cancel anytime with 60 days notice and you keep all content, rankings, infrastructure, and the assets we built together. The work keeps producing whether we're still engaged or not.
In the Performance Partnership, terms vary slightly because we are sharing in the upside. Specifics are documented before either side commits.
Why does AI search visibility matter for B2B?
Because your buyers are increasingly asking AI tools for recommendations before they ever open a tab. When a procurement lead asks ChatGPT "best vendors for X in the US," the model pulls from sources that have already established authority. Brands without authority signals don't get cited. Brands with them do.
This is happening now and accelerating. The cost of acting late is significant, because authority compounds. The brands building it today will be the ones AI tools recommend in 2027.
How is this different from working with a traditional agency?
Traditional agencies sell services. They bill for hours, activities, deliverables. The relationship rewards activity, not outcomes.
We sell growth. Every engine, every campaign, every dollar invested is measured against one question: did it produce more qualified pipeline? We bring 19 years of senior CMO-level experience, and we structure engagements so our incentives stay aligned with yours, especially in the Performance Partnership model where we don't get paid unless you do.
Who qualifies for the Performance Partnership?
The model only works when both sides win. That means we need to believe in your offer, your market, and your team's ability to close the leads we generate. Typically that means: a real product or service with demonstrated traction, a defined ideal customer profile, a sales process that converts qualified leads at a reasonable rate, and a willingness to share upside with the team building your pipeline.
Apply by booking an initial conversation. We'll be direct about whether the model is the right fit for your situation.
Get your free 12-month plan, built for your business.
Senior-led. Specific to your market, your offer, and your competition. No obligation. The kind of strategic deliverable other agencies charge thousands for, given to you first so you can see how we work before committing to anything.
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