Growth Has Always Been the Only Metric
We Don't Sell Tactics.
We Architect Growth.
Tools change every few months. What actually grows a business doesn't. We figure out which is which, then build it.
A Fractional CMO with 15 years succeeding in one of the toughest, most heavily regulated sales environments there is, pharmaceutical marketing, before bringing that discipline to 19 years running LeRiche Marketing. Based in Montreal, working with businesses across North America.
You don't know what you don't know, and the landscape won't hold still long enough to figure it out alone.
A year ago the answer might have been a better website. Today it might be AI search visibility. Next year it might be something that doesn't have a name yet. Most businesses either freeze, guess, or chase every new tool publicly, none of which actually grows anything. We watch this shift full time so you don't have to, and we only bring you what's actually worth the investment.
Growth first. The method is secondary.
Diagnose
We start with your business, your market, and your team's actual capacity, not a fixed service list. Most owners don't know which lever matters most. That's what the first conversation is for.
Architect
We build whichever combination of marketing systems and AI installations addresses what we found, using the tools worth using right now, not whatever is trending.
Adapt
What worked eighteen months ago isn't always what works today. We keep tracking the landscape after the build, so your systems don't quietly go stale.
Two systems, one philosophy
Right now, growth tends to come from one of two places. Often both, since they compound.
Growth Marketing Systems
Organic authority content, SEO and AEO, LinkedIn outreach, and Google Autocomplete campaigns, built to bring in the clients your business needs.
AI Implementation
Done-with-you AI systems installed inside your business, live in 30 days, so your existing team can take on more without the overhead of hiring ahead of revenue.
What people ask before booking a call
What does LeRiche Marketing actually do?
We diagnose what's actually holding a business back from growth, then build whichever combination of marketing systems and AI installations addresses it. That can include organic content, SEO and AEO, LinkedIn outreach, Autocomplete campaigns, or AI installations for admin, reporting, and lead follow-up. The starting point is always your specific situation, not a fixed service menu.
Is this a traditional marketing agency?
Not in the way most agencies operate. We don't sell isolated services like website design or social media management as standalone line items. We identify which growth levers actually apply to your business and build that system, using both marketing and AI tools where relevant.
Do you also do AI implementation?
Yes. We install AI systems inside a business, such as admin automation, reporting, and lead follow-up, live within 30 days, with your team trained to run them on their own. It's often paired with growth marketing once a business starts generating more demand than its team can handle manually.
How do you decide what my business needs?
Every engagement starts with a diagnostic conversation, not a pre-set package. We look at your current state, your market, and your team's capacity, then recommend the specific combination of marketing systems and AI installations most likely to produce growth for your business.
What if I already know I just want a website or SEO?
That's fine, and worth raising on the call. We can still help with a specific deliverable. We just find that most owners come in thinking they need one thing and leave the diagnostic with a clearer picture of what will actually move the needle, which is sometimes the same thing and sometimes not.
Who is Eric LeRiche?
Eric LeRiche is the founder of LeRiche Marketing, a Montreal-based growth agency he has run for 19 years, following 15 years in pharmaceutical sales and marketing. He leads every engagement personally rather than delegating strategy to junior staff.
Not sure which lever matters for your business? That's the point of the call.
30 minutes, senior-led, no pre-set package. We'll tell you where the growth actually is, whether that's marketing, AI, or both.
Book a Free Growth Diagnostic