Let’s be honest—most digital marketing advice online is recycled noise. You’ve seen it all before: Post consistently! Engage with your audience! Use hashtags!
Sure, those things matter. But if you’re reading this, you’re ready for more than the basics.
I’m Eric LeRiche, and at lerichemarketing.com, I help entrepreneurs and small business owners cut through the noise with smart, unconventional strategies that actually move the needle. Here are 10 outside-the-box digital marketing tips that actually work now!
🔹 1. Let AI Write Your First Drafts—Then Humanize the Hell Out of It
AI tools like ChatGPT and Jasper can generate great structure and save time, but don’t just copy-paste. Inject your own tone, stories, and brand flavor to create content that feels real—not robotic.
🔹 2. Use Music to Tell a Story (Yes, Even for “Boring” Services)
Nobody remembers another Canva slideshow with a monotone voiceover. At lerichemarketing.com, I help businesses create short branded songs that engage people emotionally—and outperform traditional ads. Use platforms like Suno or Udio to make catchy audio content people actually want to hear.
🔹 3. Turn Your FAQs Into TikToks (or Reels)
If you’re constantly answering the same 5–10 client questions, turn them into bite-sized vertical videos. One question = one video. Add captions, a hook, and a little humor. It’s low-effort, high-trust content.
🔹 4. Build a “Visible Everywhere” Strategy (Without Being Everywhere)
Pick one core piece of content per week (a blog, a video, or a song). Then repurpose it into:
- A LinkedIn post
- A Reel
- A Google Business update
- A short email
You look omnipresent, but you’re not burning out.
🔹 5. Pitch Backward: Start with the Client’s Objection
Instead of opening with your offer, start your landing page or video with the thing people are skeptical about. “You’ve probably been told SEO is a waste of time. You’re not wrong—unless it’s done right.”
Trust starts where resistance lives.
🔹 6. Treat Your LinkedIn Like a Personal Newsletter
Your profile is your homepage. Post stories, advice, behind-the-scenes rants—not just humblebrags. This is how you attract inbound leads that already trust your brain.
🔹 7. Use Audio Testimonials—Not Just Written Ones
Record your happiest clients answering 2-3 simple questions over Zoom. Clean up the audio and overlay it on your next social post. It feels intimate, raw, and authentic.
🔹 8. Make “Low-Volume” Keywords Your Best Friend
Everyone chases high-volume terms, but the money’s in the niche. Tools like LowFruits or Ubersuggest can uncover search terms with low competition but high intent. You’ll rank faster—and convert better.
🔹 9. Invest in Your “Thank You” Page
Most thank-you pages are dead ends. Instead, add:
- A short video from you
- A referral link
- A free resource or mini-course
Turn the moment after conversion into your second first impression.
🔹 10. Don’t Just Sell—Build a Repeatable System
Marketing is not a magic post or ad. It’s a system—one that includes content creation, outreach, follow-up, lead tracking, and automation. That’s what I build with clients at lerichemarketing.com—systems, not gimmicks.
Ready to build marketing that doesn’t feel like marketing?
Let’s make it smart, bold, and scalable. I’m Eric LeRiche, and I help businesses cut through the noise and build brand equity that compounds.
Reach out today—your next best idea might just start here.
