Step by Step Guide to Crafting the Perfect Pitch Deck using AI

A powerful pitch deck can make or break your next investment round, client deal, or business partnership. But crafting one from scratch takes time, creativity, and strategy—not to mention design skills. That’s where AI comes in.

At lerichemarketing.com, I’m Eric LeRiche, and I help entrepreneurs and business owners leverage AI to save time, streamline messaging, and create pitch decks that actually close deals.

Whether you’re launching a startup or presenting a new service, here’s a step-by-step guide to building the perfect pitch deck using AI—faster, smarter, and more affordably than ever.


🔹 Step 1: Define Your Purpose

Before opening any tool, be clear on your pitch goal. Are you trying to raise capital? Sell a product? Onboard a partner? Your objective will shape your slides, tone, and CTA (call to action).

💡 Pro tip: Use AI chatbots like ChatGPT to outline key slide objectives based on your pitch type.


🔹 Step 2: Use AI to Structure Your Deck

Most successful decks follow a core structure:

  1. Problem
  2. Solution
  3. Market opportunity
  4. Product or service
  5. Business model
  6. Go-to-market strategy
  7. Traction
  8. Team
  9. Financials
  10. Ask / CTA

Instead of building this manually, use AI tools to:

  • Generate a custom outline
  • Refine your messaging
  • Suggest slide titles and talking points

At lerichemarketing.com, I help clients translate raw ideas into clear, investor-ready frameworks—often using AI to jumpstart the process.


🔹 Step 3: Write Your Content with AI Assistance

Using AI copy tools like Jasper, Copy.ai, or ChatGPT, you can draft your:

  • Problem statement
  • Competitive analysis
  • Value proposition
  • Vision and mission

Just feed in your ideas, and the AI helps you turn them into polished, professional slide text.

🎯 Remember: Always refine the AI-generated content in your own voice. Think of AI as a co-writer—not the final editor.


🔹 Step 4: Design Smarter, Not Harder

Tools like Beautiful.ai, Tome.app, or Pitch use AI to generate clean, modern slide designs—no PowerPoint skills required.

Upload your content, select your brand style, and the AI will:

  • Auto-format layouts
  • Apply color schemes
  • Optimize for clarity and flow

This saves hours of fiddling with fonts and alignment.


🔹 Step 5: Polish and Practice

AI can even help you rehearse. Use voice AI to simulate delivery or tools like Fireflies.ai to analyze your presentation timing, tone, and filler words. Combine that with peer review or coaching, and you’re ready to impress.


Ready to Build a Smarter Pitch?

If you’re tired of building decks from scratch—or worse, guessing what investors want to hear—AI can give you the edge. I’m Eric LeRiche, and at lerichemarketing.com, I help clients craft compelling decks that blend human storytelling with AI precision.

Let’s build your next pitch deck the smart way—and get results faster.

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